Sanad — Provider App
Sanad is a smart service platform designed to help service providers manage their daily work and business operations — from receiving and completing jobs to managing services, earnings, availability, and performance. As the Product Designer, I worked from the initial client brief and translated the requirements into a complete provider experience, taking the product from early UX thinking through information architecture, user flows, wireframes, design iterations, design system, and final UI. The goal was to create a provider experience that feels clear, fast, and easy to control, while supporting two sides of the provider's work: daily operations and business management.
Category:
Services & Business Operations
Role:
Lead Product Designer
Time:
10 weeks
Business Goal
Service providers need to manage multiple parts of their work, from incoming requests and active jobs to services, schedules, earnings, and documents. Without a clear structure, important actions can become difficult to find and daily workflows can feel fragmented. The experience needed to balance fast, high-frequency job actions with broader business-management needs.
Problem
User data showed that 55% of new users churned before Day 4 of the free trial. Interviews revealed the home screen felt chaotic -too many options, unclear first action, and no immediate sense of progress. The app was powerful but intimidating.
Research
Translated the client brief into clear product requirements and provider needs.
Defined two key provider contexts: independent service providers and service business/team managers.
Used personas, empathy mapping, user stories, journey mapping, task flows, and user flows to understand the provider workflow.
Identified key UX priorities around speed, clarity, control, visibility, and reducing information overload.
Solution
Designed a mobile Provider App centered around five primary destinations: Home, Jobs, Earnings, Services, and More.
Created a clear request-to-completion flow covering new requests, decision-making, active jobs, completion, and follow-up.
Added dedicated service-management experiences allowing providers to manage and add their services.
Designed supporting experiences for earnings, scheduling, documents, ratings, notifications, emergency mode, and support.
Built a reusable design system using DM Serif Display, Poppins, #18443D, and #CEFF0C, with consistent components, states, spacing, and UI patterns.
Business growth
Created a scalable provider experience that supports both daily service operations and long-term business management. Making services, jobs, earnings, and performance easier to manage can help providers stay organized as their activity grows. The modular structure also creates a foundation that can scale across different provider types and future product features.